Clik here to view.
AMA Research & Strategy Summit Day 2: One Big Thing
By Kaylor Hildenbrand As my adventure in asking, exploring and learning continued into Day 2 of the AMA Research and Strategy Summit, I recalled being challenged during the “First Time Attendee”...
View ArticleClik here to view.
Step 2: Surveys Aren’t Your Only Quantitative Data Source
Editor’s Note: Client-side researcher Jason Anderson of Blizzard Entertainment continues his exploration of the model for the 21st century market research company that he began in his provocative “8...
View ArticleClik here to view.
Facebook: Your New Marketing Research Consultant?
By Doug Pruden and Terry Vavra, As more and more organizations are ‘following’ their brands in Facebook posts to gain insights about their products and customers, the social media giant has...
View ArticleClik here to view.
Big Data and Marketing Research
Courtesy of FGI Research By Michael Lieberman Many recent internet posts (e.g. Twitter, LinkedIn) have advanced the claim that “Big Data will replace traditional survey research.” The authors...
View Article